The Challenge
Louisiana Roof Crafters, a roofing contractor based in Hammond, Louisiana, had virtually no presence on Google. Despite serving the local community for years, they were generating zero leads from organic search. When potential customers searched for roofing services in the area, the company simply didn’t appear.
Our Strategy
We implemented a comprehensive local SEO strategy focused on three pillars:
1. Google Business Profile Optimization We claimed, verified, and fully optimized their GBP listing with accurate NAP (Name, Address, Phone), service categories, business descriptions, and regular photo updates.
2. Local Backlinks & Citations We built consistent local citations across relevant directories and created contextual backlinks through local business listings and targeted blog posting.
3. Content & Relevance Signals We developed content that established local relevance and authority in the roofing space, targeting both brand and service-related keywords.
The Results
Within 90 days of implementation:
- Position #1 for “louisiana roof crafters” (40 monthly searches)
- Position #1 for “louisiana roof crafters llc” (10 monthly searches)
- Position #2 for “proper ladder angle” (200 monthly searches)
- Position #14 for “gutter installation” (63,000 monthly searches)
- 98 monthly organic visitors with a traffic value of $942
- 100% US-based traffic with strong local intent
The client went from invisible to owning their brand search terms and competing for high-volume service keywords in under three months.
What This Means for Your Business
If you’re a local service business struggling to get found on Google, this case study proves that focused local SEO can deliver rapid results. You don’t need a massive budget — you need the right strategy executed consistently.