The Challenge
Trusted Astrology, run by Maria Hayes, was a US-based astrology and lifestyle website with minimal organic traffic. Despite publishing quality content, the site couldn’t break into competitive search results. The core problem was a weak backlink profile — without authority signals from trusted publications, Google simply didn’t rank their pages.
Our Strategy
We focused exclusively on HARO and Qwoted outreach — a high-ROI link building strategy that connects journalists with expert sources.
1. Daily Query Monitoring We tracked HARO and Qwoted daily for astrology, lifestyle, wellness, and relationship queries from journalists at top-tier publications.
2. Expert Pitch Crafting For every relevant query, we crafted personalized, expert-level pitches that directly addressed the journalist’s angle. No templates. Every pitch was written to provide genuine value.
3. Follow-Up & Link Verification We followed up professionally when needed and verified every live link to ensure it was dofollow and properly attributed.
The Results — Live Backlinks
| Publication | DR Score | Live Link |
|---|---|---|
| Yahoo Lifestyle | 94 | Spiritualists Explain Crystals |
| The Knot | 91 | Zodiac Sex Positions |
| Bustle | 88 | Zodiac Sign Dance Cardio |
| Parade | 85 | Chinese Zodiac Elements |
| Homes & Gardens | 83 | How to Use Crystals at Home |
| Eat This | 81 | Halloween Candy Zodiac Sign |
| The Everygirl | 77 | Superhuman Meditations App Review |
| Best Life Online | 77 | Least Emotional Zodiac Signs |
| Glam | 72 | Everything You Need to Know About Aspects in Astrology |
| Bolde | 57 | Luckiest Zodiac Signs 2023 |
Average DR of secured links: 77
Traffic Growth
Beyond the backlinks, the site’s organic traffic grew from zero to 10,000 monthly visitors in 12 months. The authority passed by these DR 70+ publications created a compounding effect — existing content began ranking higher, and new content indexed faster.
What This Means for Your Business
You don’t need a massive content team or years of history to build authority. Strategic journalist outreach can earn you backlinks from publications that most agencies can’t access. These aren’t paid links or PBNs — they’re genuine editorial mentions from trusted brands.